Tech Treends

Wednesday, November 25, 2020


What is QuickBooks Error 6010?

What is QuickBooks Error 6010?

QuickBooks is a software that is known for the kind of functions and features that it has, which helps to manage the accounting of any organisation irrespective the size of business. Not only small and mid-sized, but even most of the freelancers also use this software for their work.

The software is so easy to use that you don’t need an accountant to run it, which results in you saving a lot of time and a hell lot of money. 

However, the only problem that the software has is that it gets easily attracted to numerous errors and issues. But to resolve and fix all these errors and subjects you can download QuickBooks File doctor and QuickBooks Tool Hub which are available at the official website of Intuit. 

Talking about the different errors QuickBooks Error 6010 is one of them, the error mainly occurs when you are trying to open a company file in your QuickBooks Desktop software, but instead of the file, you see a window popping up with the QuickBooks Error 6010.

In this post, you will get to know more about the QuickBooks Error 6010, root causes and fixes of the same. So please make sure that you read the whole post very carefully so that if needed you can fix the error yourself if required.

QuickBooks Error 6010?

There are plenty of errors in the QuickBooks Desktop software, but here we are mainly discussing the QuickBooks Error 6010. QuickBooks Error 6010 occurs when you try to modify the settings or files related to the installation of the software. 

To know any error, you must know about the reason behind it and also the fixes of it so that you can fix these kinds of problems without much time wasting on it, and also you save the which you have to give it to a professional if you hire them.

So please read the whole post very carefully starting from the next segment, which is the root cause of QuickBooks Error 6010.

What are the root causes of QuickBooks Error 6010?

The root causes help you to understand the main reasons behind that particular issue or error. The root causes of the QuickBooks Error 6010 are as follows:

  • Please check with your .nd file and .QBW and .TLG file if they are in sync cause that is one of the main reason for this error to occur.

  • Check the PC framework if that is running any cleaning projects along with it.

  • The error can also take place when the system info file is not connected with the QuickBooks work records.

  • The error can also occur due to the association of the system info with the multi-client framework. 

These are the primary root causes of QuickBooks Error 6010. Now that you know the root causes of QuickBooks Error 6010 you must know about the fixes of it which is what is our next segment is, please go ahead and read the next part very carefully.

How to fix the QuickBooks Error 6010?

Like already mentioned, if you download QuickBooks File Doctor or QuickBooks tool Hub you can quickly fix almost every error that occurs in this particular software but before you do that you can also follow the given means:

  • Use the QuickBooks database server manager.

  • Repair QuickBooks Company file

  • Switch to Single-user mode

  • Rename the .ND files

  • Stop multi-user access

  • Reinstall QuickBooks desktop

These are the few means that you can check with and you will be able to fix the QuickBooks Error 6010. However, if you are not able to fix it yourself, a QuickBooks professional is highly recommended so that they could fix it with the appropriate solution.


In conclusion, QuickBooks is a software that has helped the various organisation to manage their books and accounts. The software has only issue in terms of the numerous errors that can be resolved if you download QuickBooks File Doctor and QuickBooks Tool Hub. 

The whole idea of this post is to make you aware of QuickBooks Error 6010, their root causes and the fixes of the same. Please read the entire post carefully in order to fix the QuickBooks Error 6010.

Friday, November 13, 2020

TECH: Which online activities use most data

TECH: Which online activities use most data

 TECH: Which online activities use most data

Provided by New Straits Times Watching videos all day long on your smartphone is the best way to drain your mobile data plan.

SCROLLING through your email messages or watching a show on Netflix do not require the same amount of data being downloaded. While mobile phone plans usually cap the amount of data between 20 and 100 GB per month, beware of certain uses, such as video streaming, which can drain your mobile data in no time.

Unsurprisingly, video platforms are the biggest data consumers. While they are unlimited via a fixed connection, and thus perfect for binge-watching sessions on your TV, you need to be more careful when using your smartphone or tablet if you want to save your mobile data. Indeed, an hour spent on Netflix (or Amazon Prime Video, or Apple TV+) in low resolution (SD) will use roughly 1 GB of data, but it can amount to 3 GB in high definition (HD) or even 7 GB in very high definition (4K). Hence watching "Titanic" in 4K on your smartphone could very well drain your entire data plan!

YouTube uses a bit less data, however, you'll still need to moderate your views on a mobile device. An hour uses roughly 500 MB of data, but this figure can double if you are watching HD videos.

The most sought-after applications on mobile devices remain social media ones. Between videos, photos and your newsfeed, an hour spent on Facebook can cost you between 100 and 150 MB of data. Streaming music, via Spotify for instance, uses as much data as social media, so beware.

The trickiest to quantify are video games, because their data use depends upon many criteria (display quality, number of simultaneous players, FPS or casual game, ect). The most demanding gamers will use as much as several hundreds of MB per hour.

In order to keep track of your data use, mobile phone companies usually offer ways to follow it up thanks to dedicated applications.

© New Straits Times Press (M) Bhd

EPA refuses to reduce particulate pollution, linked by scientists to coronavirus deaths

EPA refuses to reduce particulate pollution, linked by scientists to coronavirus deaths


EPA refuses to reduce particulate pollution, linked by scientists to coronavirus deaths

ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up to receive our biggest stories as soon as they’re published.

In April, as coronavirus cases multiplied across the country, the head of the U.S. Environmental Protection Agency rejected scientists’ advice to tighten air pollution standards for particulate matter, or soot.

In the next few weeks, EPA Administrator Andrew Wheeler likely will reaffirm that decision with a final ruling, despite emerging evidence that links particulate pollution to COVID-19 deaths.

There was enough evidence to support a stricter standard before the pandemic, said Christopher Frey, an environmental engineering professor at North Carolina State University who studies air pollution. The added threat from the coronavirus is like “icing on the cake.”

Particulate matter kills people. “It is responsible for more deaths and sickness than any other air pollutant in the world,” said Gretchen Goldman, a research director at the Union of Concerned Scientists.

ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up to receive our biggest stories as soon as they’re published.

Wheeler’s decision was specifically about fine particulate matter, or PM2.5, microscopic solid and liquid droplets less than one-thirtieth the width of a human hair. The pollution comes from cars, power plants, wildfires and anything that burns fossil fuels. It causes health complications that can lead people to die earlier than they would have, and it is linked to conditions such as COPD, asthma and diabetes.

Frey was part of a 26-member scientific panel that advised the EPA on particulate pollution until Wheeler disbanded the group in 2018. Twenty of the former members continued to review the science and provided unofficial advice to Wheeler as part of the public comment process. Their letter told Wheeler— a former coal lobbyist — that tightening the standard would avoid tens of thousands of premature deaths per year.

Firing the advisory panel and opting not to pursue a more stringent particulate standard were in keeping with the administration of President Donald Trump’s dim view of environmental regulation. By one tally compiled by The New York Times, 72 regulations on air, water and soil pollution, climate change and ecosystems have been canceled or weakened, with an additional 27 in progress. EPA leadership has sidelined or ignored research by agency scientists, and career staff are censoring their reports to avoid terms like “climate change” out of fear of repercussions from political staff.

The EPA has an “apparatus of particulate matter science denial” that rivals its attacks on climate science, Frey said. “If I wanted to get rid of [regulations on] particulate matter, I would do all the things Wheeler is doing.”

Wheeler made his decision “after carefully reviewing [the] scientific evidence and consulting with the agency’s independent science advisors,” an EPA spokesperson said in a statement. “The U.S. now has some of the lowest fine particulate matter levels in the world, five times below the global average, seven times below Chinese levels, and 20 percent lower than France, Germany and Great Britain.”

These standards are set “based on protection of human health,” not how the levels compare to elsewhere, Michael Brauer, a public health professor at the University of British Columbia, said in an email. There are “ample studies” demonstrating health effects when particulate pollution is at levels “well below” the current standard, he said.

A coalition of industry groups including the National Mining Association, American Petroleum Institute and the U.S. Chamber of Commerce submitted comments to the EPA in April after Wheeler proposed keeping the regulation unchanged.

Four Louisiana industrial facilities in the New Orleans-Baton Rouge corridor, and a fifth in Lake Charles, are among the nation's 10 biggest g…

“The evidence indicates that the current suite of [particulate matter standards] protects public health, including the health of at-risk populations, with an adequate margin of safety,” they wrote. More stringent standards “cannot be justified, given the substantial uncertainties in, and limitations of, the scientific evidence.”

Complying with a new standard could cost the manufacturing sector nearly $20 billion and complicate the permitting process for business expansions that benefit the economy, they wrote.

Wheeler’s decision could delay stronger regulation for years. The Clean Air Act dictates a meticulous process for considering a new standard; each review usually takes at least five years, Goldman said. If Trump loses the election and a Joe Biden administration restarts the particulate review process right away, “we’re really looking at a decade before people are incentivized to reduce particulate pollution,” she said.

Ignoring evidence, pausing enforcement

While scientists have yet to prove that exposure to air pollution increases the risks of dying from COVID-19, a mounting body of research suggests a link. Researchers in the U.K. and Italy have found correlations between high COVID-19 mortality rates and elevated pollution levels. A study conducted by the State University of New York and ProPublica found an association between COVID-19 mortality, particulate pollution from diesel engines and hazardous air pollutants — a class of chemicals that can cause cancer. Hazardous air pollutants are often found attached to particulate matter.

The comments from the industry coalition against strengthening the regulation emphasized the “preliminary” and “evolving” nature of research on air pollution and the coronavirus. If relevant peer-reviewed science becomes available, they said, “EPA could consider them during the next PM [standards] review.”

It’s too early for conclusive evidence on the coronavirus and particulate matter, said Brauer, the University of British Columbia professor. There is, however, plenty of evidence from other respiratory illnesses showing that “if you’re exposed to an infection and at the same time exposed to pollution, that infection is more likely to become severe.”

Wheeler doesn’t need definitive proof, said Bernard Goldstein, a professor emeritus of environmental and occupational health at the University of Pittsburgh. The law allows Wheeler to consider a “margin of safety” that acknowledges ongoing research, Goldstein said. “You have two different things that violently attack the same organs” in the respiratory and cardiovascular systems, he added -- enough, in his opinion, to say: “I’ve got data showing the dam is about to break.”

Far from acknowledging the pandemic as an added threat, Wheeler has used it to loosen reporting requirements for coal plants and other polluters. The temporary policy, announced on March 26, said the EPA would not penalize businesses that failed to monitor or report pollution, as long as they were “making good faith efforts to comply with their obligations during this difficult time.”

An environmental watchdog group warns that emissions of greenhouse gases from three key industries linked to oil and gas are rising nationwide…

Nine state attorneys general sued the EPA in response. They dropped the lawsuit after the EPA ended the practice Aug. 31.

An analysis by Claudia Persico, an assistant professor with American University’s Department of Public Administration and Policy in Washington, D.C., and Kathryn Johnson, a doctoral student, found that the EPA’s coronavirus policy led to a 14% increase in particulate matter emissions in roughly 700 counties with major polluters.

An EPA spokesperson says the practice did not permit any additional release of pollutants and pointed instead to a peer-reviewed study led by the University of Minnesota that “reported declines in air pollution during the COVID-19 pandemic.” But that paper only captured what happened in the initial shutdowns, from March 13 through April 21, when many nonessential businesses closed and commuter traffic plummetedOne of the authors, Jesse Berman, an assistant professor at the University of Minnesota’s School of Public Health, said his study doesn’t prove or disprove whether the EPA’s lack of enforcement increased pollution. “It just wasn’t designed to do that,” Berman said.

Limiting the role of scientists

The particulate pollution decision shows how the Trump administration has rewritten the rules on how independent science affects regulation, Goldman said.

The latest particulate pollution review kicked off during President Barack Obama’s second term. In 2018, EPA staff scientists published an exhaustive, 1,881-page summary of the science. The report found strong evidence that particulate matter can kill people through its effects on the cardiovascular system.

This article was produced in partnership with The Times-Picayune and The Advocate, which are members of the ProPublica Local Reporting Network.

Under normal circumstances, that report would have gone to a review panel of more than 20 outside scientists, including Frey as well as epidemiologists, physicians, biostatisticians and other experts who specialize in particulate pollution. The members work with the Clean Air Scientific Advisory Committee, or CASAC, a seven-member team that helps Wheeler determine the final standard.

But Wheeler dismissed the review panel a few days before it could weigh in on the EPA report. He and his predecessor, Scott Pruitt, also replaced most of the independent scientists on CASAC. It once had a plurality of doctors, biostatisticians and epidemiologists, and it is now dominated by state regulators from Republican states and led by a consultant with close ties to industry. None of them are experts in epidemiology — the study of how diseases affect populations, a linchpin of particulate matter research.

“All of the current members hold Ph.D.s in fields that include health sciences, toxicology, ecology, chemical engineering and risk analysis,” and the majority of CASAC members recommended maintaining the current standard, the EPA spokesperson said. Wheeler has considered the committee’s advice “but is also reviewing additional input provided during the public comment period,” the statement added.

The EPA has turned the entire process into “a sham,” said Lianne Sheppard, a professor of biostatistics and environmental health at the University of Washington. Sheppard served on CASAC from 2015 to 2018 and was a member of the now-dismantled particulate panel. The large panel existed because the science is so vast and complex that “no seven people, no matter how expert they are,” can review the information on their own, Sheppard said.

-Sara Sneath contributed to this report.

Wednesday, October 21, 2020

Pandemic-Era Shoppers Splurge on Vitamins, Boosting Nestlé Sales

Pandemic-Era Shoppers Splurge on Vitamins, Boosting Nestlé Sales


Pandemic-Era Shoppers Splurge on Vitamins, Boosting Nestlé Sales

Nestlé SA NSRGY 0.35% said the pandemic has increased consumers’ health consciousness, boosting its small but fast-growing health-sciences unit and contributing to better-than-expected overall sales at the world’s largest packaged-food maker.

The owner of Nescafe coffee, DiGiorno frozen pizza and Purina pet food has previously benefited from a pandemic-era shift by consumers to comfort food—particularly big, trusted brands—as they stocked up and stayed home during lockdowns.

As the pandemic wears on, companies are now getting a boost as consumers gravitate toward products that boost health, particularly the immune system.

Nestlé’s health-science business has been one of its lesser-known divisions for years, but Chief Executive Mark Schneider, a former health-care executive who took the reins in 2017, has turned it into a focus area amid a wide-ranging portfolio shake-up. The unit represents only about 3% of Nestlé’s overall sales, but Mr. Schneider said Wednesday he wanted it to become “a health and nutrition powerhouse” through acquisitions and organic growth.

Nestlé said the unit delivered double-digit sales growth in the first nine months of the year, but didn’t detail its performance any further in a sales update released Wednesday.

Demand for vitamins, minerals and supplements was strong, the company said. Supplement brands Garden of Life and Pure Encapsulations sold particularly well online. So called healthy-aging products grew at a double-digit rate in the nine-month period, Nestlé said, with help from Boost, a nutritional drink brand, in North America and Nutren, a line of nutritional supplements, in Brazil.

Health-science sales lifted overall revenue, which was powered by strong pet food and coffee sales. Nestlé said organic sales, which strip out currency fluctuations, acquisitions and divestitures, grew 3.5% in the first nine months of the year, beating analysts’ estimates of 2.8%. Results were driven almost entirely by volume growth. The company upgraded its guidance for the year, saying it now expects organic sales growth of around 3%, from a prior forecast of between 2% and 3%.

Nestlé shares were largely unchanged in late morning trading in Europe.

Net sales fell 9.4%, to 61.91 billion Swiss francs, equivalent to $68.24 billion, dragged down by currency changes and divestitures. Mr. Schneider has sold a string of assets, including Nestlé’s skin-health arm and U.S. ice-cream business, as he pivots toward categories he sees as higher growth.

Other companies have reported sales boosts amid a shift in health consciousness by consumers.

Conagra Brands Inc. says its Healthy Choice frozen meals are on the rise. Reckitt Benckiser Group PLC this week said its Airborne brand, a supplement advertised as boosting the immune system, more than doubled revenue in the third quarter.

Others have moved to take advantage of the increased concern about health during the pandemic. Unilever PLC has doubled the amount of zinc that goes in its Horlicks brand, a malted milk bestseller in India, and is marketing what it says are the brand’s immunity-boosting benefits.

Nestlé has a head start, having set up the health-science business in 2011 under former CEO Paul Bulcke, now the company’s chairman. His vision was to use specialist food-based products to help prevent and treat conditions such as Alzheimer’s disease, diabetes and heart disease. Nestle has also been investing in treatments and medicine.

It has made a long string of acquisitions to bolster the unit, earlier this month closing a deal to buy a California-based biopharmaceutical company that has won approval for the first treatment for peanut allergies. The acquisition valued Aimmune Therapeutics Inc. at $2.6 billion, including debt, and analysts expect Nestle to keep doing big deals.

This year, Nestlé bought a gastrointestinal medication brand and took a majority stake in a company that makes collagen supplements.

Still, for all the focus on it, the health-science arm remains far smaller than older units such as coffee and petcare, which remained the main drivers of Nestlé’s strong sales for the period. Pet food, where sales rose 4.1% in the nine months, has performed well for years.

The company said its dairy and cooking-aids arms also did well. Confectionery and bottled water dragged down the results, with both categories heavily dependent on tourism and shoppers being out and about.

After lifting lockdowns, many countries—particularly in Europe—are now implementing strict bans on movement again to stem the spread of the virus. Nestle said the out-of-home sales channel overall “remained significantly negative,” but sales declines moderated in the third quarter.

AstraZeneca Could Resume US COVID-19 Vaccine Trial This Week As FDA Review Complete: Report

AstraZeneca Could Resume US COVID-19 Vaccine Trial This Week As FDA Review Complete: Report


AstraZeneca Could Resume US COVID-19 Vaccine Trial This Week As FDA Review Complete: Report


The U.S. Food and Drug Administration (FDA) has completed a review of adverse events observed in participants of AstraZeneca Plc’s (NASDAQ: AZN) COVID-19 vaccine clinical trial, according to Reuters.

What Happened: The U.S. trial of the British company's vaccine candidate could resume as soon as this week, people familiar with the matter told Reuters. It remains unclear how the FDA will characterize the illnesses observed in the participants.

The U.S. FDA could reportedly mandate that researchers conducting the trial include information about the adverse events in participant consent forms.

Why It Matters: AstraZeneca announced in early September that its coronavirus vaccine candidate AZD1222 was moving into phase three clinical trials in the U.S., with about 30,000 participants. The trials, in the U.S. and other countries, were paused later in the month when a trial participant in the United Kingdom suffered complications — exhibiting neurological symptoms.

The trials have since resumed in the U.K, Brazil, India, and South Africa, but remain paused in the U.S., pending FDA approval.

The U.K.'s Medicines and Healthcare products Regulatory Agency determined that the evidence was insufficient to link AstraZeneca’s U.K trial program setback with the vaccine, as per Reuters.

On Tuesday, AstraZeneca also announced the receipt of a “Recommendation of Approval” in the European Union for two of its treatments against heart failure and a lung disorder.

Price Action: AZN stock fell 0.48% to close Tuesday’s trading session at $52.19.

See more from Benzinga

Browns' Joan Burstein on 50 years in fashion: 'I was the first woman to wear trousers in Claridges'

Browns' Joan Burstein on 50 years in fashion: 'I was the first woman to wear trousers in Claridges'


Browns' Joan Burstein on 50 years in fashion: 'I was the first woman to wear trousers in Claridges'

Staying power in the fashion industry calls for originality, determination and a not inconsiderable streak of moxie – all qualities Joan Burstein possesses in spades. Take the time the retailer set her sights on adding Calvin Klein, then a hot, young New York designer, to her roster at London boutique Browns in the early Seventies.

“I had tried to get through to Calvin so many times, but was always stumped by his marketing lady,” Burstein recalls, her voice tremulous but bright with nostalgia. “So I captured him at the bar at Studio 54. I introduced myself and said, ‘Look, I own Browns in London, and we would love to have you.’ He was ecstatic. He’d had great publicity but nobody could buy him in London. That was quite a coup.

“Not that I went there to chase him,” she sniffs. “I used to go dancing there every night in New York. It was the place to be.”

Studio 54 has been a Broadway theatre for more than two decades and Burstein, now 95 years old, hung up her disco shoes years ago. But Browns, the boutique she and her late husband Sidney founded in 1970, has persisted, and this year marks its 50th anniversary.

“It’s unbelievable, really, that it started 50 years ago and still has a reputation,” Burstein (always called Mrs B by the normally informal fashion industry) says over the phone from her Hampstead flat, where she’s been “very happy to be cocooned” since March.

the queen Joan Burstein

The Queen talks to Joan Burstein in 2010 Credit: Getty Images Europe 

When the Bursteins bought the shop at 27 South Molton Street from Sir William Pigott-Brown, naming it in his honour, Mrs B was committed to showcasing the height of fashion – always with an element of fun. “We wanted to create an ambience that would make everybody happy,” she says. “I think we achieved that.”

The future big names she imported included not only Klein but also Donna Karan, Ralph Lauren (when she approached and offered to open a store, describing the success she’d had with Klein, “He said, ‘I’d love to, but I’m not known like Calvin.’ ”), Giorgio Armani, Jil Sander and Comme des Garçons – all titans today, to a degree that makes it astonishing to realise that one woman was responsible for introducing them to the UK.

“Of course I fell in love with Sonia Rykiel’s collections. They epitomised everything about how I wanted people to look, how they should feel about fashion, how they should feel about themselves…” She remembers wearing one of the French designer’s knitted, striped ensembles to Claridge’s. “The manager came up to me and said, ‘Madame, do you realise you are the first woman we’ve allowed in wearing trousers?’ It was an honour.” (As well as a matchmaking exercise: Burstein’s son, Simon, later married Nathalie Rykiel, Sonia’s daughter.) And then there was John Galliano, whose French Revolution-inspired Les Incroyables graduate collection for Central Saint Martins ended up in the Browns window. Diana Ross was his first customer.

Her talent-spotting extended to staffing. Jimmy Choo founder Tamara Mellon worked in Browns’ Azzedine Alaïa department, aged 17 (“When I left, I owed them more money than I’d earned,” she has said); leading hair stylist Sam McKnight did all the best barnets at Molton Brown, originally a salon co-founded by Mrs B’s daughter, Caroline.

Joan Burstein & fashion designer Erdem Moralioglu

Owner of Brown's Joan Burstein & fashion designer Erdem Moralioglu Credit: Lorenzo Agius/Contour by Getty Images

What she sought when scouting unknown talent was a feeling. “It’s something that just grabs you inside, and you gasp when you see it. That’s the only way.” The designers had to be original and motivated, but mainly appeal to her instincts.

Instincts which occasionally led her into flights of fancy. “I was a bit mad,” she admits. Once she launched a sale in which she marked everything in the shop down to £25. “I thought, I have so many young people who come into Browns who love what we do, who are never going to be able to afford it. Now they can. I think it lasted two or three days and everybody had a wonderful time, including the staff.” One of her wealthiest clients never stopped boasting about a jewelled Hanae Mori dress – a collector’s item, really – that she snapped up for practically pennies.

“It gave her pleasure. That was my intent when I started Browns: to give people pleasure. You can get pleasure from looking good and feeling good – and getting a great bargain adds to it, too.”

holli rogers

Holli Rogers, Browns CEO and Farfetch Chief Brand Officer Credit: Courtesy of Browns Fashion

She rode the changes until Browns was a mini-empire, expanding into five interconnecting stores on South Molton Street, with separate outposts for bridalwear, shoes and the Chelsea set. The one shift she never anticipated was luxury fashion going online. “I said no, no, no – it’ll never work. People want to feel things, they want to try them on. Well. I was proved very wrong.”

In 2015, the Burstein family sold Browns to Farfetch, the luxury ecommerce platform that invites shoppers to browse and buy from hundreds of independent boutiques. Browns, or, as Farfetch quickly rebranded it, would be the company’s first brick-and-mortar shop. Founder José Neves drafted Holli Rogers, then at Net-a-Porter, as’s CEO, with a remit to “pioneer the next retail frontier”. A new shop, Browns East, became a laboratory for integrating shopping online and off.

Rogers had big plans for 2020, including an anniversary event and the opening of a new flagship store. “Obviously we wanted to have a giant street party and invite everyone to celebrate,” says Rogers, also chief brand officer at Farfetch. “That’s not happening.” Instead, stores were closed for the first three months of lockdown. The company opted not to furlough staff and also honoured existing orders at a time when many other retailers cancelled them. “That could be devastating for these young brands. We wanted to play our part and support them.” In some cases, they even prepaid.

“It was a risk, but the consumer continued to spend, which was phenomenal,” she says. “This period has absolutely been challenging, but from a sales perspective, it’s remained very buoyant. Luckily we have a strong online business.”

The new flagship is opening soon too, on Brook Street, just around the corner from Mrs B’s beloved Claridges. Rogers says the key is online-offline integration. “The physical store is only open certain hours of the day, but digital is open all day long. What can we do to merge those two spaces even more?”

Rather than a pre-Covid-style fashion party or store opening, Rogers and co are marking the birthday with a campaign called Browns 50: The Height of Fashion. There’s a glossy photo shoot (produced in Covid-secure conditions), and they’re inviting designers, notable former staffers and fans to share memories of the store on social media.

simone rocha browns

Model Jess Maybury and designer Simone Rocha in an image from's 50th anniversary campaign

“One of the things I’ve noticed most since I’ve been in this job is what Browns means to people,” Rogers says. “I’ve heard so many stories from people about how they saved money for ages to go to Browns and buy their first Armani jeans.” Last year, during a doctor’s visit, her physician showed her a photograph of an incredible Comme des Garçons jacket he bought at Browns in the Eighties. “It was quite incredible. If people are touched by it, that’s fantastic.”

Should the opportunity for a rule of six-type celebration arise, Mrs B, at least, knows just what she’d like to wear. “I have a dress in my wardrobe downstairs just dying to be worn. It’s a Sonia Rykiel dress I wore to my daughter’s first wedding, in 1970. I looked at it the other day and thought, I wonder if I could get into that? It would be perfect.”

For more news, analysis and advice from The Telegraph's fashion desk, click here to sign up to get our weekly newsletter, straight to your inbox every Friday. Follow our Instagram @Telegraphfashion

Fashion Nova Sues Rich the Kid Over Alleged Contract Breach

Fashion Nova Sues Rich the Kid Over Alleged Contract Breach


Fashion Nova Sues Rich the Kid Over Alleged Contract Breach

Rich the Kid has been slapped with another lawsuit.

According to legal documents obtained by TMZ, the 28-year-old rapper is being sued for allegedly breaching his contract with Fashion Nova. The fast-fashion brand claims it inked an endorsement deal with Rich back in 2018, adding to their long list of celebrity ambassadors. Fashion Nova says it paid the "Breakin U Off" artist a $100,000 advance for a number of promotions, including mentioning the brand on social media as well as giving it a shout-out in at least one of his songs.

Fashion Nova claims Rich had agreed to do the promotions between October and December 2018, but never followed through. The brand says it suffered a huge financial loss as a result of Rich's noncompliance. It is now seeking $2.1 million in damages.

Shortly after news of the lawsuit broke, Rich shared a series of Instagram stories that addressed the matter.

"Shit is crazy mothafuckas tryna sue a n***a left and right," he wrote in a post. "It's time for us to promote ownership not that slave shit."

Image via Instagram Image via Instagram

Back in February, Blueprint Artist Management sued Rich for $3.5 million for allegedly violating the terms of his contract. The Blast reports the plaintiffs were granted a default judgement earlier this month, and Rich was ordered to pay his managers $1.1 million.

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